Bespoke jewellery is a growing market for one-of-a-kind pieces for customers who value uniqueness. Craftsmen like those from Finecraft Jewellery understand their customers’ need for bespoke jewellery. More and more jewellers, as well as individual designers, are accepting commissions for unique pieces. This segment is a throwback to the old ways of jewellery creation, and it is making a big splash on the market.
Not Custom Jewellery
Bespoke is not the same as custom jewellery. It is easy to create custom jewellery for customers, and it can even be done online. The customer sits in front of the computer with the jeweller to choose a stone or stones, a design, the thickness of the band, and the setting, and the custom jewellery is completed almost immediately.
On the other hand, a bespoke piece can take some time. It is not uncommon for the customer to wait months while the ring is being made. Some jewellers search for stones of outstanding characteristics for their client. The design starts from scratch. The customer may have an idea or a sketch of what they want, what colour and metal, or cut of stone. The jeweller, in turn, can expand on the idea and come up with variations for the customer to choose from. The design process can take weeks or months, before actually finding the right stone.
Most buyers order bespoke jewellery to commemorate a significant event or some other symbolism. The design is personal and can be based on an event close to the customer’s heart. They are also willing to pay for the cost of the ring. A bespoke engagement or wedding band can include elements that represent the couple. Interlocking bands, paired and mirror bands, asymmetrical designs, as well as stones set at a different angle are some elements incorporated in bespoke wedding bands.
Customers of bespoke jewellery want a statement piece. They want unique jewellery. Bespoke jewellery is expensive, but buyers know that it is worth their money to have one commissioned.