Starting a jewelry business can be a lucrative venture and with the increasing popularity of social media and the Internet as a whole, reaching your potential customers becomes easier and more cost effective.
But because of this, it’s likely that you’re not the only jeweler in the game. With more competitors popping up, how do you make a mark in the industry? Here are some tips to help your jewelry business succeed:
1. Tell a Story
What many successful marketers won’t tell you is that the best way to sell a product is to NOT sell at all. The best way to differentiate from the legions of other existing jewelers is through the stories you tell.
Is there anything unique about how or why you started your jewelry business? Maybe it’s your frustration at overpricing, or your desire to overturn the traditional ways jewelry is portrayed in mass media. Think about why you started it and what makes your brand different, and then tell that story to your customers.
2. Invest in Online Marketing
Online marketing for jewelers doesn’t have to be complicated. You can focus on a few channels that you believe your market is in, whether that’s Pinterest, Google, Facebook, Instagram, and many other platforms. Stick to two channels at the beginning, and then expand your reach slowly but surely.
3. Use Beautiful Images
Jewelry is a visual product. Customers wear them because they want to look good. This is why the photos you use should be real, beautiful, and professional. The images on your website and social media pages should make a statement.
4. Explore Other Online Channels
You should bring your products to where your customers are. Every day, millions of potential customers visit the websites of famous online shops, such as Amazon and eBay. Setting up an account on these sites will make it easier for your target customers to find your brand and buy your products.
5. Go For Influencer Marketing
Wearing jewelry is about exuding a certain lifestyle. Seeing your jewelry being worn by influencers that your customers look up to will make your products more desirable. Reach out to these influencers on Instagram or any other channels by sending them a message. Usually, they’d be happy to support a small business in exchange for some free goods.
6. Invest in a Well-Designed Website
Your website is your online store. If it doesn’t look as gorgeous and luxurious as the jewelry pieces you’re selling, then customers are less likely to buy from you. Make sure you invest in a professionally designed, functional, and mobile-friendly site.
It’s now easier to set up a jewelry business, which is why you should expect a stronger competition. Follow these tips and make your brand stand out.